There are countless Festivals (Matsuri) in Japan. Some are based around Temples or Shrines, others are based on Fireworks (Hanabi) or seasonal, such as the Obon or Tanabata Festival. Some are steeped in Tradition such as the Gion Festival, while others are more contemporary, like the Sapporo Snow Festival.
Koiwai is unique, not only in the tours it offers but also in the range and variety of projects it is involved in. Established in 1891 it functions mainly as a dairy farm, producing milk, and cheese and yogurt, all of which can be purchased at their stores, or tasted at the restaurants located on site.