When will KOMEHYO VINTAGE TOKYO atelier open?

KOMEHYO VINTAGE TOKYO atelier will open on November 28, 2025.

What is the unique concept of the new KOMEHYO boutique?

The new boutique features an 'atelier' concept, which emphasizes creation, craft, and curation, offering both classic vintage items and 'next vintage' pieces.

How does the new atelier differ from the original KOMEHYO VINTAGE TOKYO store?

The new atelier expands its focus to include menswear and unisex items, whereas the original store emphasized women's bags.

Komehyo Vintage Tokyo: New Luxury Vintage Store in Omotesando

Tokyo is a vibrant and protean metropolis that lends itself perfectly to collectors and aficionados involved in all cultural genres. Vinyl, anime, manga, figurines, film, and rare books are all to be found here in huge quantities and in a spectrum of value and condition. Fashion, however, is one area that Tokyo consistently outdoes other urban, global destinations due to its profound, generational, and intrinsic links to quality, luxury, textiles, and artisanship.

In central Tokyo’s fashion-forward Omotesando district, a new chapter is set to unfold for vintage luxury. On November 28, 2025, Japanese luxury-resale brand retailer KOMEHYO will open its second specialty vintage boutique, named KOMEHYO VINTAGE TOKYO atelier. Building on the success of its first Omotesando vintage store, KOMEHYO VINTAGE TOKYO, this innovative “atelier” concept promises an expanded assortment of eras, genders and styles, offering a richer, more inclusive experience of luxury.

The original KOMEHYO VINTAGE TOKYO boutique is proudly celebrating its first anniversary this month. It quickly gained a strong international customer base, especially from North America, revealing a robust demand for Japanese-brand reuse and vintage goods. Spurred on by this momentum, KOMEHYO decided to broaden its cultural footprint in Omotesando and expand its vintage collections. Both stores are veritable treasure chests for vintage store lovers and collectors with a keen eye for fashion and luxury brands and deserve a visit to uncover what they have to offer. So, it’s easy enough to embark on a genuine vintage treasure hunt efficiently and easily.

What sets this new boutique apart is, ostensibly, its “atelier” concept: the word atelier evokes the spirit of creation, craft, and curation. Here, customers will find not only the classic vintage items which are defined by the retailer as those manufactured more than 20 years ago but also what KOMEHYO terms “next vintage”: pieces produced more recently, yet already carrying the patina and nostalgic resonance of fashion history. For example, an Hermès Lindy bag released in 2007 or collection-era pieces from Louis Vuitton and Chanel stand alongside watches by Cartier and silver jewellery by Chrome Hearts or Hermès. The emphasis, then, is on the depth of curation and a journey through time with both newcomers and seasoned vintage enthusiasts able to explore the continuum between current and next-vintage.

In terms of target audience and layout, the atelier also signals a paradigm shift. Whereas the original store designates a heavier emphasis on women’s bags at the forefront, the new atelier space deliberately expands into menswear and unisex items. Situated a minute’s walk from the original store, the pairing has created a micro-district of vintage luxury: couples and families can visit both locations in one outing.

Once inside the store, the aesthetic reinforces the atelier’s design leitmotif. The exterior façade is rendered in tranquil whites accented with green, lending a refined yet approachable feel. The interior invokes industrial workshop cues: large wooden fixture systems provide warmth, while display cases reminiscent of specimen boxes introduce a playful, gallery-esque quality. The spatial narrative invites customers to lose themselves in discovery, whether they are drawn to a quintessential Hermès bag, a rare designer-era jacket or a collectible timepiece.

KOMEHYO brings to this effort the strength of its nationwide reuse business. With specialized appraisers, AI-driven reuse-tech and maintenance protocols, the company is committed to quality and a vast array of selection. With the company’s atelier concept, the curated inventory comprises over 2,000 items at launch with spanning brand bags and watches to jewellery to apparel, giving real substance to vintage culture.

Beyond commerce, the opening also leans toward the evolving role of reuse as culture. KOMEHYO positions itself within the vision “from reuse as an ideology to reuse as culture,” inviting a generation of fashion-savvy, internationally minded consumers to participate in a circular luxury economy. The atelier in Omotesando sits right at that intersection with the historic, the stylish, and the sustainable, converging in a space ripe for discovery and adventure.

This new vintage boutique, then, is more than a store. It’s a chapter in the narrative of fashion heritage, urban retail experience and cross-generational style. Whether you are drawn to nostalgia or the simple thrill of the rare find, the new atelier invites you to play on an enriched stage. In Tokyo’s ever-evolving fashion map, the KOMEHYO VINTAGE TOKYO atelier is sure to become a landmark for those exploring the past, present and future of luxury vintage.