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Chef Yoshiteru Oota, 太田喜輝さん, opened Hinayoshi 12 years ago in Mishima and moved his old izakaya to its present location 6 years ago only a 7 minute walk from the South exit of JR Mishima Station.

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Service: +3 [Very friendly and attentive] Facilities: +3 [Overall very clean. Beautiful washroom.] Prices: +1-2 [Reasonable] Strong points: Sake, Shochu, Umeshu, local seafood, yakitori


Izakaya in Shizuoka - HinayoshiEven after 6 years of constant cooking and serving the place is spotlessly clean

When you realize he has only his wife and (sometimes) his mother-in-law to help, Yoshiteru must be extremely busy morning to night –  ordering, buying and taking back home the day’s fish, vegetables and what else


Izakaya in Shizuoka - Hinayoshi

With an incredible list of 50 different kinds of sake, including about 25 from Shizuoka Prefecture, an unending list of shochu (even some featuring Shizuoka!), awamori and umeshu, this must be the place to go drinking in the east of the prefecture. You will soon understand how the place is so deservedly popular, as it is full by 6:30 pm. Make sure to reserve beforehand!

Izakaya in Shizuoka - Hinayoshi

The sashimi is simply first-class, and would be impossible to buy in Tokyo as the fish comes directly from the major fishing harbors of Numazu City, Shimoda City in Izu Peninsula. The plate above even includes rare Shizuoka Botan ebi/large sweet prawn and Tobiuo/flying fish from Shimoda. Moreover, Yoshiteru makes a point even when the place is full to introduce each fish and its origin to each customer.

Izakaya in Shizuoka - HinayoshiThis time we sampled only tsukune/chicken balls and shiri/chicken tail, but you must come again just for the yakitori. Actually it would be hard to try everything the first visit, so be warned.

Izakaya in Shizuoka - Hinayoshi

The raw fish is extraordinary and the cooked fish sublime such as the “negima” above with tuna and amberjack served with yuzu koshio and grated daikon and ginger.

Izakaya in Shizuoka - HinayoshiIf you like tofu you must ask for agedashi tofu, a must-try Japanese delicacy

Izakaya in Shizuoka - HinayoshiThe soup is just perfect, no wonder that in these times of economical crisis the establishment is full with local regulars

Izakaya in Shizuoka - Hinayoshi

Seafood and vegetables steamed in Seikyou Miso. The wife will first open it for you, eventually let you take a photograph and mix it for you.


+1 ought to be visited at least once
+2 could be become a regular visit
+3 must visit!

+1 standard
+2 pleasant
+3 very good

Equipment & Facilities:
+1 standard
+2 excellent
+3 Superb

+1 cheap
+2 slightly expensive but good value
+3 expensive but good value

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Robert-Gilles Martineau

Robert-Gilles Martineau

Robert-Gilles Martineau, a 40-year French resident in Shizuoka and japan has been blogging and writing about his love for Japanese gastronomy and tourism in three languages since 1998. His motto: "There is always a new place to visit and a new food to taste out there!"

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